Tuesday, August 9, 2011

Seventeen Year-Old NYC Entrepreneur Starts Company That's Got Style & Giving Back in the 'Bag'

Personal style comes in many forms, and kids love to get into the act by creating distinctive accessory items that define who they are. At first Taylor Greenberg Goldy, now a 17 year-old high school senior in Manhattan, decorated tote bags and stuffed them with gifts. She then donated the bags to hospitals where children were being treated for cancer. Last year, at the Strike Out Pediatric Cancer Bowl-A-Thon, which her brother organized to benefit the Pediatric Cancer Foundation, Greenberg Goldy worked with more than 60 volunteers to create 200 of her colorful bags. Once the bags were decorated and stuffed, she distributed them to children in local hospitals.

Soon the young entrepreneur realized that she could start her own company and sell kits that would enable other kids to design their own bags and raise money for charity at the same time. “Kids love to be creative and have something that no one else has,” said Greenberg Goldy. Thus, the Design-A-Bag craft kit was born, along with her company Charitotes of which she is now the President.

Design-A-Bag craft kits, which will officially be available in October, will come with a plain white canvas bag, stickers, stencils, a sketchbook, crayons, fabric markers and other materials that children can use to design their own tote bags. As part of the full roll-out of the product, the always on-her-toes Greenberg Goldy will offer a 12-pack kit that parents can use as favors for kids’ holiday and birthday parties as well as Bar Mitzvahs and Bat Mitzvahs.

What’s a girl to do when she wants to create a cool product that’s not only perfect for kids and tweens, but one that provides the younger set the opportunity to give back to others? In addition to the creation of her fashion-forward and environmentally-friendly gift item, Greenberg Goldy thought it was important to donate part of the profits to a cause close to her heart – the fight against pediatric cancer. As a result, 10% of sales from the kit will be donated to the Pediatric Cancer Foundation.

“Every day more and more gift items come into the marketplace, but do they really enrich our lives?” said Greenberg Goldy. “It is becoming more and more commonplace in our society to educate kids that it is better to give than receive. My goal was to develop a stylish product that was not only fun and creative for kids, but that would help someone else with every purchase. I can’t think of a more worthy cause than the Pediatric Cancer Foundation.”

Now at every party where Design-A-Bags are present, kids will learn that the true celebration is in helping others!

Design-A-Bag craft kits will be available for the suggested retail price of $20 and will be available for purchase starting October 1 at Greenberg Goldy is hopeful that the tote bag craft kits will be available at retailers nationwide by next year.

In the meantime, if you are attending the 2011 New York International Gift Fair, which will take place at the Jacob Javits Center from August 13-18, stop by booth #30004 to see samples and talk with Taylor Greenberg Goldy.

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